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After nabbing 81 Emmy nods, Apple TV+ is hoping its awards-nominated lineup will convince subscribers to fork over more cash.

Previously $9.99 per month, the streaming service has increased its monthly subscription rate to $12.99, a $3 price hike. However, new subscribers can still get one of the best deals on Apple TV+ with an annual subscription (which will remain at $99 per year) or through the Apple One plan starting at $19.99 per month. It marks the third time that Apple has raised the price of its streaming platform within three years.

Get apple 7-day free trial

The tech giant was the only network to earn nods for multiple titles across comedy and drama series with its nominations for Severance, The Studio, Shrinking, Slow Horses and The Gorge. In April, it offered a rare discount of $2.99 per month for the first three months for new and returning users.

While deal hunters are aware of Apple TV+’s one-week trial, there are also plenty of other ways to save big on the tech giant’s streaming service. Apple One offers a 30-day free trial and includes Apple TV+, up to 2TB of iCloud+ storage, Apple Music, Apple Arcade, Apple Fitness+ and Apple News+, a ssavings of up to $32 per month compared to individual subscriptions.

Retailers such as Best Buy offer three free months of Apple TV+, while wireless carriers such as T-Mobile and Verizon are treating subscribers to deals on streaming bundles. Keep reading below for the best Apple TV+ deals of 2025.

At a Glance: The Best Apple TV+ Deals

Get Apple TV+ on Prime Video

Want to try Apple TV+ before you commit? Here are other ways to get the streaming service for free — no promo code required. Keep reading below for more on the best Apple TV+ subscription deals, including where to get three months for free.

Get Apple TV+ Free One-Month Trial on Roku Devices

Roku is giving its users a free month of Apple TV+ with the purchase of a new TV, player and other streaming devices. Shop the best Roku deals at Amazon here.

SHop Roku Devices on Amazon

Sign Up for Apple TV+’s Free Trial

One of the easiest ways to get Apple TV+ for free is by signing up for the streamer’s standard seven-day free trial offer. Sign up for the annual plan for $99 and save 36 percent compared to month-to-month billing.

Get Apple TV+ Free trial

Get Apple TV+ for Free at Verizon

Verizon customers save up to $10 per month when they add the Apple One plan (Apple Music, TV+, Arcade and iCloud+) to their Unlimited Ultimate package. Plans start at $127 per month; learn more here.

Learn more at Verizon

Get Apple TV+ for Free at T-Mobile

T-Mobile offers free Apple TV+ for new and existing subscribers of its Go5G Next and Plus plans. Select T-Mobile Go5G plans also include free Netflix, 12 months of free Hulu with ads, one free year of ViX Premium and free MLB.TV during baseball season. Learn more here.

Learn more at T-Mobile

Get Apple TV+ Free with New Apple Devices

Another way you can enjoy Apple TV+ for free is by purchasing an eligible new Apple device. If you buy a new iPhone, iPad, Apple TV or Mac at an Apple store or Apple-authorized retailer like Best Buy or Target, you can enjoy Apple TV+ for three months without paying a single penny for it. That’s 90 days of free streaming.

In addition to using the seven-day free trial to Apple TV+, you can also watch Apple TV+ for free if you sign up for Apple One’s one-month free trial. This is the tech company’s subscription bundle that offers several services — including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud+ — for one discounted price. It’s one of the best ways to save on music, movies and TV shows, video games, news, and more from Apple at a rate of 31 to 43 percent off compared to subscribing to each service individually. Learn more about Apple One packages here.

Get Apple One 30-Day Free Trial

How to Get the Apple TV+ Student Discount

If you’re a student, you can also get Apple TV+ free for one month, plus a discounted subscription to Apple TV+ and Apple Music together for just $5.99 per month. This is way cheaper than if you were to subscribe to each service individually. Apple bundles the two services together at a 65 percent discount for college students.

Note that you’ll need to enroll and get verified via UNiDAYS to qualify. See full details and eligibility here.

Get Apple Student Discount Bundle

With so many different ways to watch Apple TV+ for free, the only thing you have to decide now is what to watch first.

What Movies and TV Shows are On Apple TV+ in 2025?

Apple TV+ is home to Emmy-winning and award-nominated original series such as The Studio, Severance, Ted Lasso, The Morning Show, Slow Horses, Palm Royale, Lessons in Chemistry and Bad Sisters; Oscar-winning films such as Killers of the Flower Moon and Coda; binge-worthy sci-fi shows including Silo, Dark Matter, Invasion, For All Mankind; and much more. Sports fans can tune into Major League Baseball and Major League Soccer and stream specials such as Messi Meets America.

get Apple TV+ free trial